If the car dealer is the car company itself, which sells new and used cars, the auto broker acts as an intermediary between the dealer and the customer.
Direct purchase from the dealer is the best solution when you know what car you want to buy. When you go directly to the dealer, in person, you have the opportunity to go through the entire purchase process in just one day, if the car dealer already has cars in stock.
But not everyone is as well-informed nor as determined. So, it is good to turn to a car broker when you do not know exactly what type of car to buy, you cannot decide on several car brands, or you have a sum of money and you do not have time to personally research the market in search of a car whose price fits into your budget.
In these cases, you call a broker, you submit to them the criteria you have in mind, and they perform the search, compare the offers on the market and recommend you the best car, according to your requirements.
There are some advantages that an auto broker offers.
An auto broker is independent
The services provided by a broker can also be performed by the sales staff from car dealerships. However, one of the differences between a salesman in the dealership and a car broker is the fact that the latter works on the commission and can offer you objective purchase suggestions. The salesman, on the other hand, is the employee of a car dealership and is liable to subjectivity, given that their job is to sell you a car and reach their sales target.
An auto broker can make flexible decisions
A car broker has a significantly larger range of offers in the market, from multiple car brands. The salesman in a representative office is limited to the product portfolio of the company they represent.
The auto broker does all the work for you
All you have to do is give the broker your requirements and the budget you have, and they will take care of the entire process; research the market, locate the potential acquisition opportunities, and help you choose the solution that they consider the most suitable for you.
The broker also helps you with car leasing, if wanted
In addition to the information they have about cars and the leasing market, car brokers also have the necessary knowledge related to taxation and taxes. When leasing a car, customers do not necessarily have to go to the selected leasing company, as long as they make the transaction through a broker authorized and agreed upon by that company. At the broker’s office, you will sign the same documents that would be signed at the company’s office. What’s more, many car brokers go to their clients in person for signing papers or for any other type of service related to the contract, so the client may not even have to go anywhere. Also, the broker is available whenever the client has a question related to the contract, the car, repair services, etc.